Sunday, December 12, 2010

Material Girl

I've been having a real anti-advertising kind of week. Maybe it's the Christmas bah humbugs, but to start with I can't understand those ads for the Snuggie - the cross between pajamas and a sleeping bag. Don't these people ever get up off the couch? What happens when they have to go to the bathroom? Want more wine? Peanuts? Do they have to hop out of the room like some potato sack race contestant?
There there's the carton of eggs in the fridge with the words "vegetarian fed" printed on them. At first that sounded reassuring but upon further consideration - what the heck else might they be feeding chickens? Steak tips?
Next there was the box of sidewalk chalk that lauded itself for being "washable." Since when is chalk not?
What's next? Bottled water billed as "wet?"

And how about this? I don't even know what's being advertised here because I can't get over the fact that this woman is outside in the snow in her bathing suit! Just kidding. It's snow boots. I read the fine print. It still doesn't explain the bathing suit. Maybe she's just really late to get her kids to the bus stop and she's got a 9AM appointment at the tanning salon.
song: Material Girl • artist: Madonna

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