True Colors

Not sure I understand the rationale behind the scented marker.
Were the marker manufacturers just hanging out in the boardroom one afternoon and then one of them says, "So, we got this product, it's for kids and it's not edible. How can we make it more appealing?"
And another one say, "I know! Let's make them smell like delicious foods like lemons and strawberries and chocolate. That will ensure that kids will - try and eat them!"
And everyone says, "Brilliant!"
Not a parent in that room, I can tell you that.

song: True Colors • artist: Cyndi Lauper