Thursday, September 27, 2007

I'm All Right

Landscapers and remodelers often put signs outside of homes, especially in some of the tonier neighborhoods, that they are working on to advertise their businesses: Totally Trees, Kitchens R Us, Ralph's Roofing, that sort of thing.
It seems like harmless advertising except once I saw a business that used a red, white, and blue theme on their sign during election season and instead of plugging their business they came off looking like just another candidate.
Today we passed a sign for OK Construction. OK Construction? Is that the best name they could think of for their company? It seems weak at best. OK Construction? Why not Pretty Good Construction, or Not Bad Construction? Above Average Construction? Better Than Nothing Construction? Sure Beats What You Have Now Construction?

song: I'm All Right • artist: Madeleine Peyroux

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