Sunday, June 03, 2012

Express Yourself

Clean, Protect, & Invigorate!
Invigorating Clean Multi-Protection!
Invigorating Sensation!
Invigorating Mint
The above trumped up claims all appear on the same label of mouthwash. I added the exclamation points since EVERY WORD ON THE LABEL IS IN UPPER CASE.
It's like some junior advertising copy writer just discovered the word invigorate and felt the need to use it everywhere.
I pointed this out to Ken, who bought said redundant mouthwash.
He replied, "Yeah, but I only paid 99¢ for it."
Invigorating Savings!

song: Express Yourself • artist: Madonna

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