Graphic design used to be an admired profession. There were people like Paul Rand, Saul Bass and Alexey Brodovitch - famous graphic designers. You had to know math equations to estimate if your copy would fit on the page in the size and typeface you desired. The profession had its own special language, people talked about picas and leading, x-heights and kerning.
Then computers became common place and anyone with a decent desktop publishing program and a Mac could be a designer. Then the programs went cross platform, got even easier, and began shipping with templates; and anyone who could maneuver a mouse could be their own graphic designer. They could, except that the jig would be up the minute they designed something with centered copy, or using all upper case letters.
It's much the same for writers. Perhaps even worse. I don't profess to be a writer as I have little academic training in the field. I came by it as a result of working for a small newspaper, where, if you expressed an interest in something it was possible you'd be given the chance to test your mettle.
Many summers ago my aunt learned that one of the conductors at the College Light Opera Company was also going to conduct Opera New England's fall opera. "Wouldn't you like to interview Elizabeth Hastings for the paper, dear?" she asked.
I agreed. The entertainment editor at the time agreed. I borrowed a tape deck and went to meet Elizabeth. So did my aunt who ended up doing 90% of the interview. I wrote the piece up, got all the credit, and went on to write other things for the newspaper though I still feel like an impostor calling myself a writer or a journalist. Writing is an art form, and as such, not something to be entered into lightly. Today anyone with a laptop and spell check can call themselves a writer, but as with graphic design, the slightest slip can cause the curtain to be pulled back, exposing the cheap veneer.
Take for example the improper use of the word "there." I know the word has three different spellings, but they are not interchangeable.
First you've got there the place, as in: I went there, but alas, I could not find them.
Then we've got their showing possession, as in: Too bad they left, I wanted to get their signatures on this petition.
Finally we have they're the contraction of they and are, as in: Damn. They're not here, they must have left.
If you mix these up in, say, a letter to your grandmother, well, that's one thing. If you call yourself a writer and submit copy for publication with such blatant errors, then it's time to apologize to your 10th grade English teacher - he told you to pay attention.
But maybe I'm just bitter because it's the day before Easter, 32-degrees out, and squirrels ate all my crocuses.
song: Over There • artist: George M Cohan
How to Get Ready for Your First Ski Trip
7 hours ago
No comments:
Post a Comment